Gumball 3000 Heads to Monterey Car Week with "Road to Monterey" Rally

Every year, Monterey Car Week transforms California's Monterey Peninsula into one of the world's premier automotive destinations. Hypercars, historic race cars, luxury brands, collectors, manufacturers, and enthusiasts from around the globe come together for a week unlike any other. Before the shows, auctions, and concours begin, Gumball 3000 is bringing its own signature energy to the road with the Road to Monterey drive.

On Wednesday, August 12, 2026, participants will depart from the Seminole Hard Rock Hotel in Los Angeles for an unforgettable drive north to Monterey, arriving just as Car Week begins. The event is presented in partnership with Circle, with support from EVOLV, DDE (Daily Driven Exotics), Zuma Exotic Car Events, and TEN.

Unlike the famous annual Gumball 3000 international rally, Road to Monterey is one of the exclusive community drives Gumball organizes throughout the year. These events bring together owners of exotic, luxury, and performance vehicles for carefully curated road trips, VIP experiences, and opportunities to connect with fellow enthusiasts in some of the world's most iconic automotive destinations.

Driving into the World's Biggest Automotive Celebration

The timing couldn't be better.

Monterey Car Week attracts more than 100,000 automotive enthusiasts each year and features an incredible lineup of events, including manufacturer unveilings, luxury lifestyle experiences, historic racing at Laguna Seca, world-famous vehicle auctions, private collections, and the prestigious Pebble Beach Concours d'Elegance. It has become one of the most influential automotive gatherings in the world.

Road to Monterey gives participants the opportunity to experience the excitement before the crowds fully arrive, enjoying one of California's most scenic drives alongside an impressive collection of supercars and fellow Gumball members.

More Than a Drive

Since its founding by Maximillion Cooper in 1999, Gumball 3000 has evolved far beyond its annual international rally.

Today, the brand combines automotive culture with music, fashion, entertainment, and exclusive lifestyle experiences. Throughout the year, Gumball hosts select events, city activations, and community drives that allow members and invited guests to experience the Gumball lifestyle outside of the flagship rally.

Road to Monterey continues that tradition by bringing together passionate drivers for a memorable day behind the wheel while kicking off one of the automotive world's most anticipated weeks.

EVOLV Continues Its Partnership with Gumball 3000

As the Official Wrap & Paint Protection Film Partner of Gumball 3000, EVOLV is proud to support Road to Monterey and continue its growing partnership with one of the most recognizable automotive lifestyle brands in the world.

Over the past year, EVOLV has worked alongside Gumball 3000 on major activations, providing premium wrap films, paint protection films, and installation support for rally vehicles while helping preserve and personalize some of the world's most extraordinary cars.

Road to Monterey represents another opportunity to connect with enthusiasts, industry partners, and automotive brands while celebrating the passion that brings the Gumball community together.

Looking Ahead to Gumball 3000 2027

While Road to Monterey serves as an exciting prelude to Monterey Car Week, the next major Gumball adventure is already on the horizon.

In 2027, Gumball 3000 will travel from Seoul, South Korea, to Tokyo, Japan, marking one of the brand's most anticipated international rallies. The event will bring together approximately 100 vehicles for another unforgettable journey combining supercars, culture, entertainment, and exclusive experiences across Asia.

Drivers interested in participating can learn more about the route, registration process, and upcoming announcements by visiting Gumball3000.com. The Seoul-to-Tokyo rally promises to continue the tradition that has made Gumball 3000 one of the world's most iconic automotive experiences.

GUMBALL 3000 MIA to MEX

From the vibrant streets of Miami to the heart of Mexico City, EVOLV joined Gumball 3000 on an unforgettable journey filled with supercars, celebrities, exclusive events, and nonstop adrenaline.